We discussed the biases that often stand in the way of love, the ways the pandemic has affected our love lives, and how Hinge is using behavioral science to get people off their app as fast as possible and into happy relationships. I recently had the chance to sit down with Logan over Zoom, she in San Francisco, I in Copenhagen. Combining everything behavioral science has to offer with her own experience from coaching clients, she provides answers to many of the questions my friends and I so often discussed. ![]() Her new book, How to Not Die Alone: The Surprising Science that Will Help You Find Love , is a data-driven guide to relationships, filled with exercises and tools to help you detect your behavioral biases and nudge yourself to better relationships. ![]() Why not relationships?Įnter Logan Ury, behavioral scientist, dating coach, and director of relationship science at the dating app Hinge. There is no shortage of work on how to apply behavioral science to other aspects of our lives to improve our productivity, health, or financial well-being. I began wondering what a behavioral science approach to romantic relationships might look like. We discussed questions like, Am I too picky? Why did he ghost me? How do I know if it is “the spark” or just anxiety? Should we move in together or get married first? Could I be happier with someone else? What if we break up and I never find someone better? Over the past few years, I have spent countless evenings with friends chatting over a bottle of wine analyzing their behavior as well as the behavior of the people they were dating. So it might come as no surprise that I enjoy applying the same analytical methods to my private life (as you might have read in “How to Date Like a Game Theorist”.) ![]() As a behavioral economist, I spend most of my work life trying to understand why people do what they do and how the right tools and nudges can help them improve their decision-making.
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